We focus on marketing and advertising strategy planning, resource allocation and execution.
Marketing doesn’t begin to describe the capabilities. It’s a big world out there and it’s harder for a company to make their voice not only seen and heard but also respected. We marry strategy with creativity to make sure every campaign is spending its marketing dollars wisely.
Branding what people say about your company when you are not in the room. Although top notch design is important, design is just the window dressing. Brand is a voice, a tone and an identity.
We define goals, timeline, resources needed, budget and expectations. Our philosophy is to plan far enough ahead of time and assign more than enough resources to every campaign to assure success and the highest achievable outcome.
We pull our entire team together and start building and optimizing platforms, gathering resources and tools. We utilize unique content, online platforms, traditional media, brand management, and savvy media buying.
The groundwork has been laid, all profiles optimized, ads targeted, call to actions waiting in the bushes like a gazelle. The visitors are like a cheetah pouncing on that CTA like they hadn’t eaten in months.
KPIs – Key Performance Indicators, also known as KPI or Key Success Indicators (KSI), measures progress. These are defined at the evaluation level and carefully monitored throughout the campaign.